Montreal has dozens of web development agencies, from boutique studios to large firms. The right partner can transform your digital presence—the wrong one can waste months and tens of thousands of dollars. Here's how to choose wisely.
Define Your Needs Before You Start Looking
Don't start your search until you're clear on what you need:
Project type:
- Simple brochure website
- E-commerce platform
- Custom web application
- Mobile app
- Website redesign
Budget reality:
- Simple sites: $5,000-$15,000
- Business websites: $10,000-$30,000
- E-commerce: $15,000-$50,000+
- Custom applications: $30,000-$150,000+
Timeline:
- When do you need to launch?
- Are there seasonal considerations?
- How much time can you dedicate to the project?
Knowing these answers helps agencies give you accurate proposals and weeds out those not suited to your project.
Montreal-Specific Considerations
Montreal agencies face unique requirements:
Bilingual capability:
- Can they develop in both English and French?
- Do they have French copywriters?
- Understanding of Quebec's language laws (Bill 96)
Local market understanding:
- Experience with Montreal businesses
- Knowledge of local industry dynamics
- Cultural nuances of Quebec market
Time zone and availability:
- Local agencies mean same-day meetings
- No time zone coordination issues
- Better for ongoing relationships
If you're a Quebec business, working with an agency that understands local requirements isn't optional—it's essential.
Evaluating Agency Portfolios
Portfolios reveal more than design taste:
Look for:
- Projects similar to yours (industry, size, complexity)
- Quality over quantity
- Detailed case studies, not just screenshots
- Live websites you can interact with
- Results and metrics, not just visuals
Red flags:
- All projects look identical
- No live links (designs that never launched?)
- Vague project descriptions
- Claiming work they didn't do
- Only showing templates they resold
Ask: "Can I see 3 projects similar to what I need?" If they can't, they may not have relevant experience.
Check their own website. If it's outdated or broken, that's telling.
Questions to Ask Potential Agencies
These questions separate professionals from amateurs:
1. "Who will actually work on my project?"
- Agencies often show you senior people in pitches
- Junior developers may do the actual work
- Ask for team bios and who you'll work with
2. "What's your development process?"
- Professional agencies have defined processes
- Ask about milestones, reviews, and approvals
- How do they handle changes and feedback?
3. "How do you handle overages?"
- Fixed-price vs time-and-materials
- What happens if scope changes?
- How are additional features priced?
4. "What happens after launch?"
- Training provided?
- Support and maintenance options?
- Who owns the code and content?
5. "Can you provide Montreal client references?"
- Recent projects (not from 5 years ago)
- Relevant industry if possible
- Actually call them
How they answer matters as much as what they answer.
Understanding Pricing in Montreal
Montreal web development pricing varies widely:
Agency rates (2025):
- Junior developers: $75-$100/hour
- Intermediate developers: $100-$150/hour
- Senior developers/specialists: $150-$200/hour
- Agency blended rates: $100-$175/hour
Montreal is typically 15-25% cheaper than Toronto while maintaining quality.
Fixed-price vs hourly:
- Fixed-price good for defined scopes
- Hourly better for evolving projects
- Beware suspiciously low fixed prices
Get 3 proposals:
- Helps calibrate market rates
- Reveals different approaches
- Don't automatically pick cheapest
Cheap agencies often:
- Use offshore developers
- Rely on templates
- Have hidden costs
- Provide poor support
Red Flags to Avoid
Walk away if you see these:
No clear process:
- Can't explain how they work
- No written proposal or contract
- Vague timelines and deliverables
Pressure tactics:
- "Special price expires today"
- Require full payment upfront
- Won't provide written estimates
Poor communication:
- Slow to respond before sale
- Evasive answers to direct questions
- No dedicated point of contact
Unrealistic promises:
- "#1 on Google guaranteed"
- "Finished in 2 weeks"
- "Half the price of competitors"
No local presence:
- Can't meet in person
- No Montreal address or team
- Offshore-only operation
Trust your instincts. If something feels off, it probably is.
Making Your Final Decision
After narrowing to 2-3 agencies:
Compare:
- Not just price, but value
- Team experience and chemistry
- Process and communication style
- Portfolio relevance
- Support and ongoing relationship
Meet in person:
- Chemistry matters for months-long projects
- See their office and team
- Gauge professionalism and culture fit
Start small if possible:
- Discovery phase or prototype
- Test working relationship
- Reduce risk before full commitment
Check contracts carefully:
- Deliverables and milestones
- Payment terms
- Ownership and rights
- Cancellation terms
The cheapest option rarely delivers the best value. Choose based on trust, competence, and fit.
Choosing a web development agency in Montreal requires research, but it's worth the effort. Look for agencies with relevant experience, clear processes, bilingual capabilities, and strong communication. Check portfolios critically, ask tough questions, and trust your instincts. The right agency becomes a long-term partner who understands your business and helps you grow.