Modern websites rarely exist in isolation. They connect to payment processors, email services, CRMs, and countless other tools. The right integrations can dramatically improve both your website's functionality and your business operations.
Payment Processing
If you sell online, payment integration is essential:
Stripe: The most popular choice for developers. Clean API, excellent documentation, supports subscriptions and one-time payments.
Square: Great if you also have physical retail locations. Unified online and in-person payments.
PayPal: Still widely trusted by consumers. Good as a secondary option.
Choose payment processors with strong security, reasonable fees, and good customer support.
Email Marketing
Connect your website to your email marketing:
Mailchimp: User-friendly, good for small businesses. Free tier available.
ConvertKit: Designed for creators and content-focused businesses.
Klaviyo: Powerful for e-commerce with advanced segmentation.
Integration typically includes signup forms, automated welcome sequences, and abandoned cart emails for e-commerce.
Customer Relationship Management
Sync website leads with your CRM:
HubSpot: Comprehensive marketing and sales platform with free CRM.
Salesforce: Enterprise-grade CRM with extensive customization.
Pipedrive: Sales-focused CRM that's easy to use.
When forms are submitted on your website, data should flow automatically to your CRM for follow-up.
Scheduling and Booking
Let customers book appointments online:
Calendly: Simple scheduling that syncs with your calendar.
Acuity Scheduling: More features for service businesses.
Square Appointments: Good if you're already using Square.
Online booking reduces phone tag and lets customers schedule 24/7.
Live Chat and Support
Provide instant customer support:
Intercom: Full-featured platform with chat, help desk, and automation.
Drift: Focused on conversational marketing and sales.
Crisp: Affordable alternative with solid features.
Live chat can significantly improve conversion rates, especially for considered purchases.
Analytics and Tracking
Beyond Google Analytics:
Hotjar/Microsoft Clarity: Heatmaps and session recordings to see how users interact.
Google Tag Manager: Manage all tracking scripts in one place.
Facebook Pixel: Essential for Facebook/Instagram advertising.
LinkedIn Insight Tag: Required for LinkedIn advertising.
Proper tracking setup is crucial for measuring marketing effectiveness.
The right integrations make your website more than a brochure—they make it a business tool that works for you around the clock. Start with the integrations that address your biggest pain points or opportunities, and add more as needed. Just remember that each integration adds complexity, so only add what you'll actually use.