Case study · Mobile app
Littleward
We designed a family care app and its website around everyday routines, shared records and a gentle visual identity.
Littleward.
App & web.
We designed and developed Littleward around everyday care logging and shared family routines. The website brings the native app’s guardian character, care icons and visual identity to the web.
The story behind the project.
- Type
- Mobile app
- Industry
- Family care
- Project year
- 2026
The starting point
Parents and other caregivers need to keep track of feeds, sleep and everyday care while sharing responsibility. Littleward needed a native experience that made logging and family handoffs clear, even during a busy or tired moment.
Our work
We designed and developed the interface for care logging and family handoffs, with an identity built around its character and day and night palettes. The website carries the same character artwork, typography and navy palette into the app’s public introduction.
The result
A consistent identity across the app and website, with care entries and handoff information presented in a calm, readable experience.
The app’s visual language.
Across care categories.
We brought Littleward’s existing care illustrations into the website, preserving the app’s soft forms, indigo identity and Plus Jakarta typography.
Feeds
Sleep
Diapers
Pumping
First bites
Growth
Health
Milestones
Inside the native app.
App screens and a weekly report, shown with example data.
Today
Care actions use illustrated tiles, with a separate entry point for completed sleep.
Weekly report
Care totals and a seven-day sleep chart share the app’s typography and Guardian artwork.
What do you have in mind?
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